Consumer packaged goods companies now depend upon a complex supply chain. Data from each manufacturer and its distributor intermediaries increases daily, and so does its importance. In fact, many retailers now demand that CPG companies provide data to assist them with their inventory planning and management. The result is that today, being a data provider is a key role of CPG organizations.

Large CPG companies have hundreds or thousands of products that they sell to many thousands or even millions of consumers. For them, quantitative analysis of data is vital for making a variety of operational decisions: about the supply chain, about marketing, about finance, about sales – about almost any aspect of the business. All of these decisions depend on a combination of data from within the organization, from suppliers, from customers, from the market, and from third-party information providers. It’s a challenge to combine all this data so that it is consistent yet accessible and usable. Keeping the right data flowing smoothly to decision-makers is an unending struggle for the IT departments of CPG companies.

Furthermore, at the end of the chain, challenges in retail continue to evolve. Internet sales are strong while in-store sales are soft. Consumer preferences evolve as population demographics shift and new economic trends prevail. The primary constant is that companies in all parts of the value chain collect dramatically more data, and because business conditions reflected in the data are changing more quickly, continual updates are needed. Compounding the problem is that the data management technologies and architectures companies use to capture, hold and distribute data to decision-makers have not changed since the 1980s. IT organizations are forced to apply brute force to solving data management issues: Add more software, more hardware and more personnel. But with data growing exponentially and business competition ever more intense, such incremental additions to aging IT infrastructures can’t keep up. Nevertheless, business demands that IT put data into users’ hands with zero latency and analytic flexibility while accommodating scaling of data, number of users and complexity at all levels.

There’s a better way to deal with the situation. The HyperRoll Data Performance Management Suite™ applies innovative data management techniques and architectures to overcome the data management and analysis challenges that consumer packaged goods enterprises face. It reduces the time to data to near-zero latency, gives users access to information as it becomes available, and provides flexible analytic views of data that existing data management technology cannot. HyperRoll’s unique technology simplifies data architectures so IT can accommodate data changes faster. It also reduces the burdens on IT of administration time, required disk space and CPU speed.

HyperRoll’s customers in the CPG industry have successfully applied our technology to meet these challenges and outpace the competition. To find out more about HyperRoll products, click here. To discover how they do it, please contact HyperRoll’s sales team at sales@hyperroll.com.