Customer applications are by their nature transactional, and data relating to your customers is spread over a variety of applications that handle transactions, including sales force automation, contact center, support, billing, and administration. Often, you can only access to this data one application at a time. When data is integrated, errors are introduced because integration isn’t always completely perfect. Both issues can get in the way of achieving your key business objective: to understand exactly how profitable a customer is, how profitable the customer could be, and what your organization needs to do to capture the maximum value of each one.
Most likely, the data management architecture that currently supports your customer applications separates data role, technology, and business processes and between transactional and business intelligence applications. This separation makes it difficult or even impossible to relate the all of the data you need to answer business questions that span multiple customer relationship processes and applications.
To overcome this barrier, you need HyperRoll’s Customer Relationship Performance Management solution. This solution pulls together customer data at a detailed level, keeping its integrity intact while delivering it to users in a format that facilitates decision-making. You can set key performance indicators and business metrics that span across multiple customer data along with marketing, sales and service data to deliver a end-to-end view of customer relationships.
In addition to quantitative customer transaction metrics, CRPM allows analysis of other metrics such as customer satisfaction, lifetime value, and customers’ product affinity. HyperRoll is an advanced technology that can pull together all these data elements in a format that is meaningful for business users and to deliver actionable information about your most valuable asset, your customer.
HyperRoll, the leading provider of Data Performance Management software, has a unique solution for Customer Relationship Performance Management that accomplishes this purpose through features like these:
- Unlimited historical and detail-level data
- Unification of data from multiple data sources
- Views into the customer across any dimension you choose, whether profit, revenue, time, product, or another
- Data stabilization technology that combines unique measurements required by each source and unifies them in a way that the user finds familiar
- Ad-hoc access across all data using Click-to-Think™ technology, which enables users to move through data at the speed of thought.
HyperRoll’s technology empowers companies to improve Customer Relationship Performance Management in ways unavailable in any other solution today. To find out more about HyperRoll products, click here. For more information on how our customers use HyperRoll for CRPM, please contact HyperRoll’s sales team at sales@hyperroll.com.